Elina Tarkazikis is a reporter for National Mortgage News. She is a graduate of Ramapo College of New Jersey, where she was the founding editor in chief of the school's chapter of HerCampus.com and a staff writer for its student-run publication, The Ramapo News. She has previously worked for The County Seat in Hackensack and Elvis Duran and the Morning Show, iHeartMedia's nationally syndicated radio program. Elina is also a licensed real estate agent in New Jersey, adores pets and speaks three languages.
The home buying season is already shaping up to be especially competitive this year, as rising prices and mortgage rates are putting a damper on purchasing power in many once-affordable housing markets.
As the American population migrates to the suburbs and midsize cities, mortgage lenders and real estate professionals must re-examine their customer relationship management and lead generation strategies to better serve potential borrowers.